[00:00:00] today we're gonna talk about something that might shift the way you think about the thought leadership archetype assessment entirely. If you've taken the quiz and more than 600 of you have at this point, which is amazing, you probably had a moment of recognition when you saw your results. Maybe you read the description of your primary archetype or watched one of the videos that I've added, and you thought, that's me. Maybe it gave you language for something that you've always felt but never been able to articulate, and that self-awareness is genuinely valuable. It's the starting point for everything I teach. But here's what I wanna challenge today. Most people stop there. They take the quiz, they feel seen. Maybe they listen to the episode about their archetype, and then they go back to business as usual. They go back to saying yes to everything, trying every strategy, copying and pasting every tactic, feeling overwhelmed by possibilities and wondering why things still feel so hard. What if the power of your archetype results [00:01:00] isn't what they tell you about yourself, but what they tell you to stop doing? I was on a call recently with a client who runs a consulting practice. She is brilliant. She's one of those people who can do almost anything well. She coaches well, one-on-one. She can facilitate groups. She's able to take those learnings and turn them into writing into talks. She builds systems and that competence was killing her business. When we pulled up her expanded archetype report, her primary archetype was strategic advisor at about 60%, which is very high. With transformational guide and wisdom writer clustered together in the low thirties. The pattern was very clear. She's deeply insight led problem solving, led with supporting experience led and expression led capabilities. She can do all three, but that doesn't mean she should. So I asked her to list everything she was currently doing in her business [00:02:00] and she rattled off one-on-one coaching group Mastermind, a monthly newsletter, weekly LinkedIn post guest podcast appearances, A half-built online course, occasional workshops for organizations, and she was thinking about starting her own podcast. And then I asked her a different type of question, looking at your archetype results, which of these things feels like you're operating in your zone of genius and which feel like you're operating from competence? She got really quiet and then she said the strategic advisor work, that's where, that's where the magic happens. Everything else feels like I'm performing. Okay. That one answer changed her business strategy, not because she learned something new about herself. She already knew she was a strategist at heart, but she finally had permission backed by data to make a better decision and cut the things that weren't aligned. So she stopped working on the course. She reduced her LinkedIn posting to when she had something genuinely strategic to say, instead of just churning out content when she was supposed to, [00:03:00] and she raised her rates for the strategic advisory work that was her actual genius. Within a couple months, she's making more money, working fewer hours, and feeling like herself again. Her archetype results didn't tell her anything. She didn't already sense inside, but it gave her the editing tool that she needed to act on what she knew. So this is the shift I want to make for you today. Your archetype results are not a personality description, they're a decision filter. I've talked about this before on the podcast about using the four E's of core resonance essence experience expression, which is what the archetype report. It gives you information about how you express yourself, how you guide transformation and embodiment. You can use those four E's as a diagnostic tool and a strategic compass. And episode 35 walks you through that in detail if you haven't listened to it. But what I haven't really talked about yet is how do you use your specific [00:04:00] archetype results as a daily editing tool for the choices you face in your business? 'cause like we've talked about before. You're the chief decision maker, and decisions come from data and giving you some information so you can make better decisions is what I hope this gives you. Let me explain what I mean by using this as an editing tool. When you write a book, editing is not about adding more words. It's about removing the concepts, removing the words that don't belong, so the exact right words can breathe In music, the rest, the silence is just as important as the notes. The pause can give meaning to what comes before and after it, and your business needs the same kind of editing, and your archetype results tell you where the cuts need to happen. Here's how to think about it. Your specific archetype blend reveals three things about every opportunity, strategy, or task in your business. [00:05:00] First is this aligned zone of genius work or competence work. There is difference between doing something because it's in your zone of genius and doing something because you're capable enough to pull it off. This is the Swiss Army knife trap I talked about in episode 46. Your competence can masquerade as your calling. Your archetype results help you distinguish between the two. If your primary archetype is strategic advisor and you're spending all of your time building a course curriculum for a course that you'll sell passively. That's competence work. You can do it, but your genius lives in solving problems with people in the room if possible. Now, if your primary is digital learning architect building that online course is the genius work. You're creating transformation through a structured curriculum. It's not the only way to build that structure, but it's one way that people have relied on. It's the [00:06:00] same task of building a course, but it's got a completely different strategic value depending on who's doing it. A second thing to ask yourself is, does this match my frequency? In the last episode, we talked a little bit about the four frequencies, expression LED experience, led insight led, and embodiment led. When you have a chance to come to the Find your Frequency Workshop or you do an archetype strategy call with me, we look at the raw scores behind your top five archetypes and the frequencies that they fall into. And that dominant frequency tells us how you naturally think and create. When you take on work that requires a frequency, that's not the one that has the most weight in your archetype blend. It takes exponentially more energy for a diminishing return. An insight led person who solves problems trying to build a business through daily social media content creation, which is more expression led work, is gonna burn out. Not because social media is bad, but [00:07:00] because that requires the insight led person to operate primarily in a frequency that might drain them. Your archetype results help you see those mismatches before they cost you months of wasted effort. You can still post on social media, but instead of relying on the churn of daily posting that a lot of people recommend you look at the conversations you have and the problems you solve and show up on social media and talk about. Those I recently worked with a client whose primary archetype was transformational guide. This client came to our call wanting to figure out her content strategy. She felt behind because she wasn't posting regularly, she didn't have a blog. She kept comparing herself to a colleague who seemed to effortlessly publish articles every week. When I looked at her results, the first thing I noticed was. That her colleague had actually taken the assessment as well, and her archetype was wisdom writer. So of course, that colleague can publish articles [00:08:00] effortlessly. Writing is their thinking process. They literally discover what they know by putting words on a page. But the client that I was talking to. Their genius is completely different. She discovers what she knows by walking people through transformation, like we talked about in the last episode. So her best content does not come from sitting down to write. It comes from a coaching session or a conversation where she sees a pattern or sees , the person she's talking to, their eyes light up and she sees it land. Confirms the transformation and thinks that's the thing I need to be teaching. That worked. So instead of building a content strategy, we built what I would call a capture strategy. Every coaching session, she records a two minute. Voice memo about what she observed. She notes the patterns, the intervention that worked. The content emerges from the work instead of competing with it. But with this client, here's the editing part. We also identified three things she was gonna stop doing. So she's gonna do that voice [00:09:00] memo after every call. But she's gonna stop writing a weekly blog. She's not even gonna try anymore. She stopped doing Instagram because it required visual content that wasn't her strength, and she stopped accepting speaking opportunities that were pure keynotes, large stages, one directional delivery. Her genius shows up in interactive settings where she can respond to what's happening in the room and. That can be done from stages, but sometimes the conditions don't lend themselves to that kind of facilitation delivery. So her archetype results didn't just show her who she is. They also gave her guidance on what to stop doing. Now, I wanna be careful here. I'm not saying your archetype should limit you. And I'm not saying that if you're a transformational guide, you should never write something like a book or blog posts, or if you're a wisdom writer, you should never coach people. That is not the point at all. The point is about strategic priority. [00:10:00] Your archetype results help you distinguish between the work that should lead and the work that should support, between the activities that should get prime energy as often as possible, and the activities that could be delegated or simplified or even eliminated. Think of it like a mixing board in a recording studio. Every instrument in the song is present, but the engineer adjusts the levels. They bring the lead vocal forward and pull the rhythm guitar back. They don't remove the guitar. It's still there. It's still contributing, but it's not competing with the voice for attention. Your archetype blend is like instructions for your personal mixing board. It tells you what to bring forward. It tells you what to pull back. The primary archetype is the lead vocal. The secondary archetype adds texture, differentiation, and other things can be turned down. And here's what's powerful about the full blend, the secondary archetype, and the third archetype, depending on what the raw scores are, can create your [00:11:00] unfair advantage. I had a client whose primary was resident orator, but his secondary was strategic advisor. So he's not just a speaker, he's not just a verbal processor. He's a speaker who diagnoses problems in real time, and he can do that in a room from the stage. That combination is really interesting, and when he stopped also trying to be. A writer, a course creator, a social media personality, and focused on what his specific blend does best. Keynotes with live strategic analysis, his speaking career is taking off, and all of those other activities to connect with an audience can be delegated and come from that strong source. Your archetype blend creates positioning that's almost impossible to replicate, , but you can only access that positioning if you're willing to edit the things that dilute it. So here's what I want you to do this week. If you've taken the assessment, pull up your archetype results, you see the primary at the top, scroll down and look at the other five results. [00:12:00] Look at the top five results that are down below and look at them through a new lens. Not what does this say about me, but what does this give me permission to stop doing? You can ask yourself some of these questions. What am I currently doing in my business that requires a frequency I don't naturally operate in? That's your first candidate to cut. What opportunities have I said yes to out of competence rather than alignment? Where am I doing work that I'm good at instead of work that's in my genius? What would it look like to double down on the activities that match my primary archetype and reduce other things to a supporting role? And I think the question that matters most, this would came from a client conversation. If I could only do one thing in my business, what would I be heartbroken to let go of? Because whatever you would be heartbroken to let go of is probably your actual work. Everything else might be competence. Masquerading is [00:13:00] calling now. I know this kind of editing can be difficult. It's one thing to know your primary archetype. It's another thing to understand the specific blend we've been talking about. Those top five scores and how they work together, the frequencies that align with them that are competing for attention to all of that creates your unique genius and your specific trap. That's exactly why I am hosting a virtual monthly workshop where we can walk through this together. In a group, you'll get an expanded version of your archetype analysis. This expanded report not only shows, this expanded report not only shows your primary archetype, but the raw percentages behind your full blend, how they interact with each other. We will go through real examples in the room. We'll walk through exactly how to use these expanded results as the editing tool I've been describing today, and you get to experience what it feels like to see your specific patterns reflected back to you in a group of [00:14:00] other thought leaders who are also trying to figure this out. The details and registration are macy robison.com/workshop. The next one is coming up really soon, and if you want personalized one-on-one guidance, if you want someone to sit with you. With your specific results and help you map out exactly what to keep, what to cut, what to build next, what direction to start down. That's what happens on an archetype strategy call. We spend 60 minutes together and I walk through your expanded report and we uncover the specific direction you need to go. That's built around your actual wiring, not someone else's playbook. The investment for that archetype strategy call is $500, and you can book that call@macyrobison.com slash call. But wherever you start, even if it's looking at your free assessment results through [00:15:00] this editing lens. I want you to remember this. Adding more is rarely the answer. Even when things feel hard, when you feel stuck, when your business feels like it's pulling you in every direction, the solution usually isn't to do more. It's to do less of the wrong things so you can do more of the right things, and your archetype results can give you that tool to determine which is which. Your expertise matters. Your voice matters now more than ever, and the transformation that you can help others create, especially when you're operating in your actual zone of genius instead of performing someone else's. That's the thing the world needs from you, not a diluted version of everything you can do. The concentrated, powerful version of who you actually are. Let's make sure that you are building from that. [00:16:00] Place.