[00:00:00] Last week we talked about the multiply by zero problem. The idea that the four E's aren't additive for core resonance, they're multiplicative, and a single misaligned E can collapse your resonance regardless of how strong everything else is. If you haven't listened to that episode, I'd go back and start there before this one, because today is the natural continuation of that conversation because here's what happens when someone does that diagnostic work. Once they identify that zero and start to close the gap and their source gets clearer, a new question almost shows up immediately, and it's really practical. Okay, now what? Where do I start? I know my archetype. I've done the assessment. I understand my frequency, but when I sit down to build something, a new offer, or a new content strategy, a way of marketing my work, I'm not sure where to begin. This question is what today is all about. I want to offer something I haven't fully named on the podcast yet, even though I've been teaching it in my group containers and in coaching calls for a few months now. It's [00:01:00] this idea that your frequency isn't just a description of who you are and how you're wired. It's a starting direction. It's scaffolding, it's a constraint. And understanding where your frequency tells you to begin can change everything about how you build. I'm probably gonna use the word scaffolding instead of the word constraint, because people don't love the word constraint, even though I deeply believe that constraints are tools of creation. We really need to limit our ability to get overwhelmed by choice fatigue, and that's starts with sometimes bringing our own constraints to a problem and starting there. But scaffolding works too. So scaffolding, if you think of it in terms of construction, it's not a building. It's what goes up around a building to support construction. It helps you build from the right position at the right height in the right sequence, and then it comes down. The point of scaffolding isn't the scaffolding, it's what it enables you to build. And I think your frequency can work the same way. [00:02:00] Knowing your archetype, knowing your frequency that it fits into doesn't tell you everything about what your thought leadership business will look like. Your offers, your content, your platform, your ip, those things develop over time through doing the work. But it does tell you where to start. It narrows infinite possibility down to a workable starting point, and that's not a small thing for most of the people that I work with. The infinite possibility is exactly what's paralyzing them. Here's what I mean. There are 10 archetypes and they cluster into four different frequencies, expression LED, experience, led, insight led, embodiment led, and each of those frequencies really has a natural starting point. A place where you begin, where the work tends to flow, not because the other starting points are wrong for everyone, but because some entry points require you to fight your own wiring from day one. And fighting before you've even built anything is how people get exhausted before they've started. So let me walk you through the four starting points. One frequency at a time. If you're expression led on the [00:03:00] archetype assessment, that's resonant, orator, wisdom writer, visual thought architect. Your starting point is to express yourself first, to share maybe before you're ready to get it out of you before it's fully formed. I know that sounds counterintuitive because most of us think we need to have everything fully figured out before we start to share it. But expression led people actually discover what they know through the act of expressing it. The resonant order doesn't fully understand what they're teaching sometimes until they've said it out loud to a real person and watched it land, or watched it Miss the wisdom writer doesn't understand what they think until they can see the words on the page and can work with them. The visual thought architect doesn't know what they're seeing until they've mapped it out for someone else visually, for expression LED people. Waiting until it's fully formed means waiting forever because the expression is how it forms. Start there. Share the half-formed thing. Go to a platform where it's not so high stakes. Say it out loud before you figured out all the implications. Write the essay before you have the perfect framework. The [00:04:00] clarity comes through the expression, not before it. If you're experience led, transformational guide, experienced facilitator, digital learning architect, your starting direction is to get in the room first. Before you try to build content, before you think about your framework, before you worry about your positioning, go do the transformation work. Get with someone who needs what you have and walk them through it. I've watched experienced, led people tie themselves in knots trying to write content about transformation they haven't done yet. In their new context, at their new level with their new offer. I've done this trying to build documentation before they have evidence, and the content feels hollow because it is, it's built from theory instead of being in the room. The room comes first for experience led people. The content, the framework, the teachable ip, all of that emerges from doing work with real people in real time. If you're an experienced facilitator and you're trying to figure out your content strategy, my honest advice is stop trying to figure out your content strategy and go run an experience. [00:05:00] Content strategy will reveal itself from what happens in the room, and you'll get real content from what happens in the room. It feels like a chicken and egg problem. It doesn't have to be a big, massive room. It just has to be a place where people are, that you can walk through a transformation. If you're insight led, strategic advisor, category creator, research innovator, your starting direction is diagnosis and a problem. You have to start with a real problem. You have to encounter something you don't fully understand yet sometimes and work your way through it. Insight led people generate their best stuff and their most valuable IP through the process of thinking and diagnosing, but they need something to push against an abstract invitation to share what you know often produces nothing. Not because they don't know things. But because knowing is activated by a specific problem to solve, or a specific question to answer, or a specific thing that doesn't quite make sense yet, the opposite also occurs. I've seen strategic advisors in particular sit in isolation and try to presolve everyone's problems and come up with a huge framework [00:06:00] that can account for every single possible thing. And when you try to talk to people about it, they just feel confused and back away. You really need to get in front of people with problems or just get a problem to solve and push against to make this work. So if you're a strategic advisor wondering how to build your thought leadership platform, the starting move is not to sit down and write your philosophy. It's to get in a diagnostic conversation with someone whose problems genuinely interest you. Work through the problem with them. Notice what you see that they can't see. Notice what questions you ask that unlock something. That's where your IP lives in the pattern of how you think through hard problems. Try to verbalize your thoughts as much as you can, because the only way to access this is to have a hard problem in front of you, and if you're embodiment led. Principled practitioner, your starting direction is personal validation. Before you teach anything, go live it. Document what you've tested, prove it on yourself first. You can do it in real time if you want to. You can go away and run the experiment and then come back and share it. But you have a specific type of authority that's hard to fake, [00:07:00] and the audience can feel the difference 'cause that authority comes from having done the thing. Not reading about it, not coaching others through it, but having done it yourself, documenting what happened, and then have the starting move of taking stock of what you've lived and built and tested and shared it. What have you done in your field that others haven't, or what systems have you built? You can show the results of start there. Your content, your IP live in what you've already proven. You just may not have named it yet. Here's what I've seen over and over in working with clients who've been at this for a while who are still grinding without the traction they feel like they should have. The problem is almost never that they lack expertise. It's almost never that there isn't an audience for what they do. There's an audience there. It's that they started from the wrong direction for their frequency, usually because they followed advice. It was excellent advice for someone else with a different archetype. Maybe they'd done what I did and tried to, as a transformational guide, build a course first, because that's what everyone said to do. I couldn't even build my course. But maybe now you have a course that you dread 'cause there's no relationship in the [00:08:00] room. Or the strategic advisor who started a daily newsletter because that's how someone else built their audience and now they're staring at a blank page three days a week wondering why they chose to do this. Or the resident or, or who wrote a book before they taught the material live. And the book sits on a hard drive 'cause it doesn't sound like them. It doesn't sound like the person who's been speaking these ideas out loud for years. These aren't discipline failures. They're starting direction mismatches and the drain that results isn't a character flaw. It's data. It's your frequency telling you something got started wrong, but you have the ability to make a different choice, make a different decision based on that data. It's very rarely too late to reorient, and you usually don't have to burn what you've built. You just have to find the place where you started fighting your wiring and back up and then start the right direction. I wanna bring this back to where we started, 'cause I think there's something important to close the loop on here. Back in episode 58, I talked about the idea that source and signal are aligned. When you understand the instrument you are and you're sending a signal that comes from that [00:09:00] instrument, something shifts. It doesn't just feel right. It works better. Then last week in episode 60, the multiply by zero principle that explains why misalignment collapses everything. This episode is on the other side of that. When you close that zero, when you start from the right direction for your frequency, when the source is clear and the signal is coming from a real place, the effect is disproportionate in the other direction too, not because you suddenly have more content or a better strategy or a bigger platform. But because the signal you're sending is coherent, it's coming from the same place in every context. The person who hears your podcast, and the person who gets on a call with you are meeting the same person. There's no gap between the signal and the source, and that coherence, that alignment, is what resonance actually is. I have found this again and again and again in my business, and even though I teach it, man, I wish I remembered it better every day. That's part of the reason why I keep showing up and teaching it here when I am able to be [00:10:00] in coherence and be clear with my signal and my source when I'm walking my talk, when I'm practicing what I preach. It just flows effortlessly. It's so much more easy. I don't have to work harder. You just have to work from the right place and your frequency tells you where that place is so you can start showing up consistently. So here's what I wanna leave you with today. Two questions, and I'd encourage you to actually sit with them rather than just listening to me say them and then move quickly on with your day. So first question. What's your frequency? Not just your top archetype, are you predominantly, if you look at the top five on your test expression, LED or experience led, insight LED or embodiment led? If you're not sure, you can look at your initial results and, and kind of figure it out from the top five that are there. Or the easiest way to do that is to hop on a call with me with the archetype strategy call. We'll talk about that in a minute. Second. Once you know your frequency, does the way you're currently building your thought leadership match your starting [00:11:00] direction? Are you an experienced led person who's been trying to start by just writing? Are you an expression led person who keeps waiting until it's perfect before you share it? Are you an insight-led person who's been trying to create content in a vacuum without a real problem to think through and push against? The mismatch between your dominant frequency and your starting direction is often the exact source of the friction that's been slowing you down. It's really not a lack of discipline. It's not a lack of leads. It's not a lack of ideas. It's not a platform problem. It's not a strategy problem. It's a starting direction problem. When you find the right place to begin and start there. You can let the signal build from the source. And if you wanna go deeper on this, we can go into the actual raw numbers behind your archetype, blend your frequency, how we build and start from the right direction. I do one hour archetype strategy calls with just you, where we look at your specific results, map them directly to your current work, and you can find all of that at macyrobison.com slash call. And if you've been listening for a while, [00:12:00] and this has been landing. I would genuinely love it if you'd share this episode with someone who's been grinding without the traction that they deserve, because these ideas travel best person to person. That is the whole point. Thank you for being here. Your ideas matter. Your expertise has deep value, and the world doesn't need a louder version of you. It needs a clear one.