Your social content disappears in a day, but content on your central platform appreciates in value over time. Stop building equity for someone else and start creating digital assets that truly belong to you.

In this episode, I share the cautionary tale of “Elena,” a coach who woke up one morning to find her Facebook group of 15,000 members completely gone—five years of work, connections, and content vanished without explanation.

I reveal why this scenario is all too common and introduce the third component of the Resonant Thought Leadership System: Central Platform. Learn why building exclusively on borrowed platforms is like constructing a house on rented land, and how creating your own digital home base provides security, sustainability, and increasing value over time.

Through examples from thought leaders like Marie Forleo and Seth Godin, I demonstrate how an effective central platform serves as both microphone and stage—capturing your authentic voice and providing space for meaningful audience connection.

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IMPACT POINTS FROM THIS EPISODE:

⚡ Own, Don’t Rent – When you build exclusively on borrowed platforms, you’re building equity for someone else. A central platform you control becomes an appreciating asset rather than a temporary benefit vulnerable to algorithm changes and platform policies.

⚡ Three Essential Components – Every effective central platform needs foundational assets (domain name, website, email list, content management system), audience connection systems, and an original content hub where your voice lives permanently.

⚡ Alignment with Core Resonance – Your platform should be an authentic extension of how you naturally communicate. Writers might emphasize blogs, speakers might focus on video, facilitators might build community spaces—choose what energizes rather than drains you.

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PEOPLE & RESOURCES MENTIONED

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Marie Forleo
  • Marie TV
  • B-School
• Seth Godin
  • The Marketing Seminar
  • altMBA
• Amy Porterfield
• Jenna Kutcher
• Jasmine Star
• Pat Flynn
• Benjamin Hardy
• NameCheap (recommended domain registrar)
• Digital Real Estate Check (in the Resonant Thought Leader Starter Kit)
• Email service providers mentioned:
  • Kit (formerly ConvertKit)
  • MailChimp
  • Mailer Lite
  • Flodesk

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CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

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SUBSCRIBE & REVIEW:

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