0:00 Macy, welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact. I am so excited to continue our exploration of thought leadership archetypes that we started last week. If you're just joining us, we're in the middle of uncovering how to share your expertise in a way that feels authentically you while creating meaningful impact and sustainable success. Last week, I introduced the concept of what I call thought leadership archetypes. These are distinct patterns of expression that shape how I believe successful thought leaders naturally communicate their expertise, and how that connects to every other part of the resonant thought leader system. If you missed that episode, I recommend going back to get that full overview of all 10 archetypes we'll be exploring in this series, as we discussed last time, these archetypes aren't about putting you in a box, they're about recognizing your strengths so you can stop fighting against your natural expression and start leveraging it strategically to build a business around your ideas. I really want to emphasize that these archetypes are just a place to start. They are foundation points for understanding your natural tendencies, not rigid categories that limit your growth or limit your expression. Think of them as your home base, the place where your energy naturally flows with the least resistance, but certainly not the only place you can explore and develop. Today, we're diving deep into the first two archetypes in my system, the resonant orator and the wisdom writer. Let me ask you this, have you ever noticed how some people seem to be born to command a stage? Their ideas come alive through their voice, their presence, the energy exchange they have with the audience, while others build massive influence through their written word, through their ideas flowing naturally on the page in ways that create deep connection with readers that's not random, that reflects their authentic expression mode, how they naturally communicate their expertise, like we talked about back in episode two, with core resonance, when These leaders align their entire approach with this natural strength. They are able to create thought leadership that feels effortless rather than draining, and they are able to create profound impact. Today, I'll help you understand these two powerful archetypes in depth so you can determine if either of them reflect your own authentic voice, and if so, how to build your thought leadership journey around this strength rather than fighting against your natural tendency? Let's start with a resonant orator. This archetypes, primary expression comes from powerful speaking that creates immediate connection, which, when they extend that and monetize it through the rest of the system with complimentary media and experiences their impact grows. Think of thought leaders like Simon Sinek, with his famous start with why speech or really any other TED Talk. They initially gain recognition through compelling speeches that resonate deeply with audiences, and then from there, they often expand to books or courses or organizational coaching, leadership, things like that. This resident orator. This isn't someone who just speaks occasionally. This is someone whose ideas come to life most powerfully through verbal communication. It's where their energy, their presence, their vocal delivery, all of those things are fundamental to how they create transformation. It's where their natural genius lives. Now I shared with you last week my own realization that I'm primarily a verbal processor, that I communicate so much more clearly when I'm speaking rather than writing, and that I experienced this firsthand a few months ago when I sent a beautifully typed out proposal to a potential collaborator and got crickets in response. As my friend later pointed out, I got completely outside my natural expression mode, and did not include a voice note or a video to bring that proposal to life. But while I am a verbal processor, that doesn't necessarily make me a resonant orator, in fact, I actually align with one of the other archetypes we'll be covering in a future episode. This just demonstrates how nuanced these patterns can be there are starting points for understanding our natural tendencies, not rigid boxes to confine us. The key is recognizing where your energy flows most naturally, even as you develop skills across multiple modes of expression. But I found that understanding my natural starting point has been very liberating and has allowed me to build systems that support my strengths rather than fighting my natural tendencies. So let's dive into the core resonance of the resonant orator, that natural voice, that authentic genius component of the thought leadership system. So think about it like this, just like every singer has a natural range and timbre, every thought leader has this natural way of expressing themselves in further resonant orator. As we've discussed, that expression comes through their voice. They possess natural verbal expressiveness with a commanding presence. When people speak, they listen, not just because of what they say, but how they say it. Their voice pacing. Physical presence naturally draws attention. I've been in rooms where certain speakers walk in and the energy shifts immediately. That's this quality in action. They have a dynamic verbal storytelling ability that creates an emotional connection. They don't just present information. They weave narratives that make concepts come alive. They possess charismatic energy that captivates audiences. And I want to be really clear here, this is not about being extroverted. I know several resident orators who are actually quite introspective off stage. It's about their ability to channel their energy when they're communicating their ideas verbally. It's that moment when they step into their zone of genius and everything just flows. Finally, they have a natural command of voice modulation, physical presence that embodies their message, their tone, pace, volume, body language, all work together to reinforce their content. It's not forced. It's how they naturally express themselves. They really aren't skills they've worked to develop, but refinement helps. These are natural strengths that emerge when they're in their zone of genius and when resident orders try to build their thought leadership primarily through other modes, like if they have been told or have developed the belief that they need to write or they need to start with visual frameworks, and that's not what they want to do, they often feel drained and their impact is diminished. If you're wondering if you might be a resident orator, ask yourself these questions, do your ideas flow more easily when you're speaking versus when you're writing? Have people consistently commented on your ability to captivate when you speak? Do you find your energy rises when you're explaining your concepts verbally? Can you naturally adjust your delivery based on audience response? Does recording video or audio content feel more natural to you than, say, writing an article. If you answered yes to most of these, you might be a resident orator, and understanding how to build your thought leadership around this strength could be transformative. Now let's look at how resonant orators develop their content or their transformational IP. That second component of my resident thought leadership system for the resident order, something really interesting happens. Their intellectual property typically emerges first through speaking and is later documented in other formats. This is different than other archetypes we'll discuss in future episodes. Who might develop frameworks in writing first or through visual design, their principles tend to be memorable, quotable concepts that are delivered verbally. Back to Simon Sinek, think of people don't buy what you do. They buy why you do it. I have a friend who is a speaker that I feel like does this so naturally. He speaks in quotes that you could put on a pillow with cross stitch or he speaks in tweets, I will sometimes say to him, you want to write everything down that he says. That is what I'm talking about. That kind of energy when it comes to principles, the spoken word comes first, and the other things follow. Practices that they develop are typically audience friendly exercises that can be demonstrated on a stage. They create transformation through participation, not information delivery. It's interactive. It's dynamic. It's alive. It's like a great musical performance that involves the audience. One of my clients and friends, Brittany Hodak, is a captivating speaker that is her primary mode of delivery and what she's built her business around. She's a brilliant speaker when it comes to customer experience. She has an amazing book called Creating super fans. But she is a speaker, and one of the things that she does when she comes to speak for organizations is has an interactive component as part of her presentation that she is known for, she has a really captivating demonstration of it on her website so that meeting organizers can see how she does this, how she walks audience members through this practice on stage as part of her presentation. And it's just so much a part of her IP their processes feature clearly articulated steps, sometimes a really strong mnemonic element, anything that is easy to hear or speak. They know that spoken information needs to be structured differently, rather than written content in order to be retained. So they naturally create rhythms and patterns in their delivery that stick in your mind. They may rhyme. They may use alliteration. Finally, frameworks are simple models that support verbal explanation. They don't rely on huge, complex diagrams that require careful study. They're models that can be grasped quickly while listening like Simon Sinek, Golden Circle, those three concentric circles that come to life through his verbal explanation. Now here. A key insight that many resident orators miss, and I've seen this happen as I've worked with clients. Don't try to develop your intellectual property primarily through writing. Instead record yourself speaking about your ideas and then transcribe those insights and refine them from there, this approach captures your natural flow and expression, rather than forcing your ideas through a less resonant to you medium, one of the most powerful exercises I do with clients who are resident orders is to have them explain their core ideas to me verbally, record the conversation, and then use that as foundation for their content. The difference in quality and impact is remarkable compared to when they sit down to try and write from scratch. So if that sounds like you, I encourage you to try recording verbally first, because when you do, then the energy, the natural rhythm, the authentic voice, it comes through when you start with speaking rather than writing, and it makes its way to the writing. And isn't that what we're all looking for, that authentic expression that truly resonates? Let's talk for just a minute about the rest of the system that amplifies who they are and what they're trying to do in the world, the central platform connection strategies and commercialization models. So for the central platform that Digital Home Base resident orators need a speaking centric website with high quality video assets that showcase their verbal brilliance. Other thought leaders might prioritize written blogs, but the resident order should feature speech excerpts, potentially even organized by topic for easy navigation. So if your strength is speaking, you shouldn't hide that under a Bucha. Everything about your platform should amplify your strengths, not diminish them. Your content should center around events and speaking opportunities. There should be a prominent media kit, speaking packages, any books or products should be positioned as extensions of your spoken material, not separate entities. It's all about that core strength and verbal expression. My client, Brittany Hodak, who I mentioned they just redid her team just redid her website, and I was so delighted to see how her central platform reflects all of these things I just spoke about. There's a big, splashy video of her on the stage. There's a really great page that talks about how she helps events come to life with her ability to captivate an audience. It's worth looking at. I'll make sure I put the link in the show notes now for connection strategies. Resident orders Thrive around building relationships with event organizers, with speakers bureaus that can amplify their reach, they should leverage media appearances that showcase their verbal skills and develop a speech clip distribution strategy across social platforms, grabbing little clips of your talk and showing those on Instagram or Tiktok or YouTube shorts, somewhere where that makes sense, and having those on your website too, podcast interviews, guest speaking opportunities that should really form the core of their visibility plan, and supplementing that with targeted PR aligned with signature topics and events for commercialization, resident orders typically build their business around premium speaking fees as the foundation. From there, they can expand to book deals that extend their speech content or high ticket event experiences like retreats, workshops, corporate training, if that is something they want to extend into. What differentiates resident orders from other archetypes is that speaking isn't just one component of their approach. It's the fundamental mode of expression upon which their entire thought leadership is built. Everything else flows from this core strength. It creates a coherent, authentic approach that leverages your strengths instead of fighting against them. Let's shift to our second archetype, the wisdom writer. The Wisdom writers primary expression comes through thoughtful written content that builds deep connection, and it's leveraged through complementary platforms that focus on words and strategic partnerships like I talked about last week. Think of people like levy Ajayi Jones, who I've had the privilege of working with. She is a writer through and through, her words are literally magnetic. James clear is focused on writing first. He started out with a blog that turned into a book. He is very well known for his newsletter, and he writes long form articles. Think of Seth Godin. While this is not his primary archetype, in my opinion, he is very much a writing focused first thought leader, and thought leaders like this build their platform primarily through written content that showcases their distinct voice and their perspectives. Unlike resident orators, who thrive on immediate audience feedback, wisdom, writers excel in thoughtful exploration and nuanced articulation that comes through the writing process itself. Their ideas need space and reflection that writing provides. It's like the difference between improvised jazz and a carefully composed symphony. Both are beautiful, but they emerge through completely different creative processes. I was actually talking with a client the other day who had been struggling to build thought leadership in his space. He had tried speaking at events. Mainly he was trying to create video content, because that's what everyone. Told him he, quote, unquote, should be doing, but he felt drained afterward, and the results were not consistent. He was not showing up the way he wanted to. So we analyzed his natural strengths that came from understanding that his ideas flowed most clearly when he could take time to organize his thoughts on a page. The analogies were more precise than when he was just speaking straight to video. His frameworks were more developed, his voice was more authentic, and it was such a huge relief. And we were able to reposition his entire approach around written content, starting with consistently published articles, then a newsletter. Now he's working on a book. His audience is growing, and more importantly, he feels more energized rather than depleted by his thought leadership activities. And this transformation was not about marketing tactics. It was just about aligning his approach with his authentic expression mode. For this client, writing wasn't just a content type, it was his natural genius zone, and once he embraced that, everything changed. I've seen this happen again and again and again with different thought leaders, when they align with their natural expression mode, things that fell hard become easier. So let's explore what constitutes this core resonance. First, the wisdom writer possesses, natural written expression with a distinctive voice, their writing has a recognizable quality that sets it apart, not just in what they say, but how they say it. If you've never seen lovey online, any of her content online, you instantly recognize her voice on the page. She has had people tried to plagiarize her writing, and has been told by her fans immediately that someone is stealing her work. That's how distinctive her voice is. Wisdom. Writers have a thoughtful, nuanced communication style. They excel at exploring complexity, presenting it with clarity and often revealing layers of meaning that might be missed in a faster paced communication setting. It's like a songwriter who can pack multiple meanings into a single lyric, like, forgive my musical theater nerd coming out here, but see it in Sondheim. There's depth in a Sondheim lyric that rewards careful attention wisdom. Writers demonstrate an ability to structure complex ideas clearly on the page, where verbal communication often requires simplification wisdom. Writers can develop sophisticated concepts through careful organization of their written content. They can take readers on a journey through ideas in a way that feels natural and feels progressive. Finally, they're able to create intimacy through writing, even at scale, readers often feel a personal connection to wisdom writers, as if the words were written specifically for them, even when 1000s or millions are reading the same content. I've seen this happen over and over again with well known authors that I have had an opportunity to interact with, to just sit back and witness people flooding to this person and saying, your book changed my life. That connection through the words is something that is a hallmark of this archetype. So if you're wondering if you might be a wisdom writer, ask yourself these questions, do you find your ideas develop more fully when you write them down? Do you naturally express nuance and complexity better in writing rather than speaking. Have people commented on your distinctive writing voice or style? Do you feel energized after periods of focused writing and finally, do you find yourself mentally composing articles or passages even when you're not sitting down and writing? If you answered yes to most of these, you might be a wisdom writer, and building your thought leadership around this strength could be the key to both impact and sustainability. I really believe that understanding this about yourself can save you years of trying to force yourself into expression modes that drain rather than energize you. Now let's look at the content, or the transformational IP of wisdom writers. For the wisdom writer, this intellectual property typically develops through deep written exploration, and then it's later translated into other media, if needed. Ideas often emerge through the writing process itself. The active writing becomes a discovery method, not just a communication channel. It's similar to how some songwriters discover their melody by starting with the lyrics. First Principles are carefully articulated concepts with precise language where the resonant order might use memorable phrases designed to be heard. The wisdom writer creates principles with nuanced distinctions that stand up to really careful analysis on the page. They craft their words with precision, they will search for the exact right word, knowing. Readers can revisit and reflect on them. Their practices often take the form of written exercises and reflections that readers can implement independently. These aren't necessarily designed for group settings, but for individual application. Think of journaling prompts, reflective questions, self guided exercises. Their processes are documented, methods with detailed explanation that guide readers through implementation, a comprehensive guide that anticipates readers questions and challenges. This is something that wisdom writers excel at. And finally, frameworks are thoughtfully structured models. That are explained through text. They may have supporting visuals that enhance rather than replace the written explanation, but the visuals serve the words, not the other way around. So here's what I think is a key insight for wisdom writers, when you're developing your IP your primary creative work should happen in writing, even for content that will eventually be delivered in other formats. When you're preparing for a speaking engagement, write a complete manuscript, even if you don't use it verbatim, it will help you develop your ideas with the depth and nuance is your natural strength. I have a good friend who has always written their podcasts this way. They want to have a podcast in order to get their ideas out in the world, but it is fully scripted in red. It doesn't sound that way, but it's fully scripted in red, and I think it's because they are a wisdom writer. One powerful approach that you might adopt as a wisdom writer is to develop a consistent writing practice that prioritizes exploration over immediate publication, something that makes you explore through your words. I usually know someone's a wisdom writer. If they talk about how writing makes their ideas clear by creating space for ideas to develop fully in writing before worrying about how they'll be shared, you might develop deeper insights and more distinctive perspectives to share later. Finally, let's discuss how wisdom writers should approach the other three components of the resident thought leadership system for your central platform that Digital Home Base wisdom writers need a writing centric website that showcases the depth of their thinking. This should include an extensive content library that's organized for exploration, maybe book centered offerings with clear reading pathways. Perhaps a newsletter or a subscription content system that delivers regular written insights. James clears website immediately pops to mind. If you go to James clear.com you'll see atomic habits, but his newsletter has a dedicated section. His 321, newsletter, he has articles. There are very few pictures on his entire site. It is all about the words. Unlike resident orators, who should feature video prominently. Wisdom writers should prioritize text, including thoughtful organization that allows a reader to explore topics in depth, to continue to excavate and dig through the site. Sometimes successful, wisdom writers create community spaces where discussion can happen around their written ideas. Lovey has a Patreon that her followers can join, and so often the back and forth is through the written word. Think about how different this is from the resident orators platform. It's like comparing a library that's organized for deep exploration to a theater designed for dynamic performance that's the central platform now for connection wisdom writers thrive through content syndication or guest writing opportunities that showcase their voice. They should develop strategic book promotion campaigns and leverage podcast interviews to discuss their written work. Speaking engagements can be effective, but only if they stem from written ideas rather than forming the foundation of their visibility. And it would be helpful to work with someone who is expert in taking the ideas that started in written form and helping translate them to the stage. Reader driven, referral and sharing systems often work particularly well for wisdom writers. Again, that's something James clear has done for years with his newsletter. His content inspires thoughtful recommendation, and he has that as part of his newsletter. I've seen it also happen with lovey people recommend and share her words all the time on social because it resonates deeply for them. Now for commercialization, wisdom writers typically build their business model around book advances or royalties as foundation, and from there they can expand to perhaps premium newsletters or subscription content. What differentiates a wisdom writer from other archetypes is that written content is not just one medium they use. It's also their fundamental creative process and the foundation that their entire thought leadership is built on. Everything flows from the page, not from the stage. So can you see how different this is from the resident order. Both of these paths can be successful, both of them can be impactful, but they're taking different paths depending on their natural expression modes, and I believe that's exactly how it should be. Resident orders often discover their best insights through speaking. The ideas emerge in the moment of verbal expression. They say something and realize, Oh, I wish I'd written that down, right? I should have recorded that their thinking is energized by interaction with others, especially with an audience. They may say something on stage they've never said before. Your creative moments are during a live performance, just like a jazz musician. Wisdom writers develop their deepest ideas through the writing process. Those concepts emerge through reflection, revision. Their thinking is energized by the space that they have to explore nuance at one attack music history, we talked a lot about classical composers who create in solitude before their work is performed, very similar to what a wisdom writer does in terms of connecting with an audience. So I'm curious, as I've been describing these two as one of. Them been resonating more with you? Have you been thinking that's me? Or do you feel a blend? Or maybe, maybe you're wondering if there are other archetypes coming in episodes that you can explore. So as we wrap up these two archetypes, want to emphasize that understanding this isn't about limiting yourself. It's about knowing where to focus your precious energy for maximum impact, finding your starting point, not your ending point, because a resonant order can certainly write books. Simon Sinek has written a lot of books. Wisdom writers can deliver compelling Talks. My friend Mike Pacquiao worked with James clear to develop his life changing speech. And James gives an amazing speech when you build your foundation around that natural genius. The way you authentically express your ideas, everything becomes more effective and sustainable. So you are able to make that shift to another expression mode. You can always expand from where you start. It's just knowing where to start. The mistake that I see thought leaders make all the time is following someone else's pattern of success without recognizing the fundamental differences in how they naturally create how they naturally communicate value. When a resident orator tries to build their platform through writing, they might feel stuck. They might feel drained. Or a wisdom writer who pushes themselves to be speaking and on video might burn out without creating the impact they're capable of. This isn't a limitation, it's your superpower. So embrace it and build around it, you can create resonance that no marketing tactic could ever achieve. When you have that foundation of your expression that is part of your core resonance that feeds into these archetypes, you can strategically expand into other modes as your platform evolves. We're working on an assessment tool. It should be done soon. I know that will provide even more clarity. But as we talk through these archetypes over the next few episodes, these explorations can help you begin to recognize your patterns. In the next episode, we're going to talk about two more of these thought leadership archetypes, the Digital Learning architect and the experience facilitator. Maybe in the names of these two your ears might perk up a little bit until then, I would love to hear from you which of these two archetypes we explored today might resonate most with your natural strengths. Do you feel like your authentic expression might fall into a different category altogether? I'd love to have you connect with me on social media or shoot me an email. My email is Macy at Macy robison.com and if you're just getting started with this resident thought leadership system, you would love to download our starter kit at Macy robison.com up at the top, there's a banner where you can download it, or the direct link is in my show notes to get that starter kit and begin creating your resonant thought leadership. Remember, the most powerful thought leadership doesn't come from mimicking others. It comes from amplifying who you truly are. Thank you for joining me on own your impact. Remember, there are people out there right now who need exactly what you know exactly how you'll say it. Your voice matters, your expertise matters, and most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose and remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own. Your impact.