Hello and welcome to the very first episode of Own Your Impact the podcast designed to help you transform your expertise into a platform of purpose and influence. 00:11 I'm your host, Macy Robison, and I am thrilled you're here. Before we dive in, let me tell you a little bit about why I created this podcast as a thought leadership consultant. I've spent years helping experts, leaders and change makers discover and uncover their unique voice, create actionable frameworks and build scalable platforms. And in that time, I've noticed something fascinating. The most successful thought leaders aren't just lucky, and they don't win by being the loudest. They win through intentional systems that amplify their authentic expertise, and that's what this podcast is all about, giving you the frameworks, the strategies, the step by step guidance to turn your ideas into meaningful impact. Whether you're just starting to share your expertise or you're looking to scale an existing platform, you're in the right place. Today, we're kicking things off with a big picture overview of what I call the resonant thought leadership system. In coming episodes, we'll dive deep into each component, but today I want you to see how everything fits together. So let's get started. So here's let's just paint a picture of the world we're navigating right now as experts and thought leaders. Every day, over 7 million blog posts are published. The average person's attention is pulled in countless directions by 1000s of marketing messages. LinkedIn alone sees more than 2 million posts, articles and videos published every day. When you add in podcast, videos, social media content from the other platforms, what we have is an overwhelming torrent of information competing for very limited attention, and in this deafening noise, something heartbreaking happens. Brilliant ideas get suffocated before they can even take their first breath. I've seen this play out repeatedly with experts that I've worked with. People with genuinely transformative insights remain invisible, not because their ideas lack value, but because they don't have a way to cut through the chaos. You might have experienced this frustration yourself. Maybe you've shared your ideas knowing you could genuinely help people only to see them disappear without making the impact you'd hoped. Or maybe you've noticed how some voices seem to effortlessly rise above the noise, while others, in spite of their wisdom and expertise, just fade into obscurity. This struggle leads many talented people down a disappointing path. After months of pushing content into the void with little response, they often reach a discouraging conclusion. Maybe I'm just not cut out for this. Maybe the market is too crowded. Maybe those who succeed have special talent or some connection I don't have. But here's what I've discovered, after years of working with successful thought leaders across all industries, there's a fundamental misunderstanding about how impactful thought leadership actually works when we see those seemingly overnight successes, experts landing book deals, speaking on prestigious stages, building thriving businesses around their ideas. We usually attribute the rise of their success to one of two things, either extraordinary luck or overwhelming volume. This creates a natural response in us, so we try to manufacture our own luck. By shouting louder, by creating more, we push ourselves into this frantic cycle of content creation, five posts a day, three newsletters a week, a podcast episode every Tuesday. The metrics absolutely become our masters, like shares, followers, subscribers. And when those numbers don't climb fast enough, the solution always feels the same, more, create more, post more, share more, get louder. But that approach just isn't sustainable, and it comes from a fundamental misunderstanding of how I think influence actually works. I've discovered something that has completely changed my approach. Your ideas don't need more luck. They don't need more volume. Your ideas need a system. What if, instead of focusing on being everywhere and saying everything, you focused on being strategically visible and consistently sharing the content that makes your voice worth hearing, the resident thought leadership system is exactly that a comprehensive approach to building influence through five key components. Each component builds on the previous one. It creates this self reinforcing ecosystem that amplifies your ideas and your impact without burning you out. This is fundamentally different from that volume based approach. Instead of leading to diminishing returns and eventual exhaustion, this system creates a positive feedback loop where each component strengthens the others and creates compound returns on your efforts over time. So let me walk you through the five components we'll be exploring in depth throughout this podcast. 04:24 First core resonance. Think of this as your authentic voice in your natural expression mode. The unique frequency is which you connect with others, just like in physics, where resonant frequencies cause objects to vibrate in harmony without direct contact, your authentic voice activates a response in people who are tuned to you when you communicate with them from this place of alignment, your impact extends far beyond your immediate reach. 04:50 Second, we have content that's your transformational IP, intellectual property. This is where we structure that IP in a way that transforms your personal expertise. Space into transferable wisdom. It includes your principles, your practices, your processes and proprietary frameworks organized to help others implement your insights effectively. 05:10 The third component is your central platform. It's the stage you own. This is your digital home base, and it's not just a website, it's a comprehensive system you completely control that serves as the foundation for where your audience experiences your thought leadership. Unlike borrowed platforms that can change algorithms or make your account disappear entirely, your central platform appreciates in value over time. 05:32 Fourth is connection, strategic amplification networks. This is a deliberate system of relationships and platform leverage that extends your reach without exhausting your calendar, instead of random networking or visibility seeking strategic connection creates deliberate amplification that guides the right audiences right to your central platform. 05:52 And finally, fifth, there's commercialization intentional business models. This is the deliberate design of a business model that generates revenue while delivering maximum value to your audience. It translates your thought leadership into sustainable prosperity that aligns with your authentic strengths. So when these five components work together, something remarkable happens. Your influence expands organically. Your ideas spread beyond your direct efforts, and your impact endures even when you're not actively creating content. Now I didn't always understand the systematic approach. For years, I was caught in the volume trap myself, not only for my own ideas, but with the clients I was helping, and I was watching some of my clients struggle with those same challenges, burning out from the pressure to produce without a strategy for turning their production into sustainable impact. So I took a step back, and the turning point came when I began studying some of the most visible, most successful thought leaders across different industries. I wanted to understand what separated those who created lasting impact and were able to support themselves financially from those who simply created a lot of content. And what I discovered really surprised me. 06:56 The most influential voices weren't the most prolific, they weren't the loudest, they were the most systematic. They had, sometimes intentionally, sometimes intuitively, built integrated systems that amplified their voice. This realization completely transformed my approach. I started testing these insights with clients, and the results have been remarkable. Experts who were struggling to gain traction suddenly found their messages resonating with exactly the right audience. Thought leaders who were burning out from constant content creation discovered they could have impact with more focused efforts, and that's when I knew I had to share this system with more people, because your ideas deserve to be heard. Your expertise deserves to create the impact you want it to create, and you deserve to build influence without burning out in the process. So in the coming episodes, we'll dive deep into each of those five components of the resident thought leadership system. We'll explore practical strategies for uncovering your core resonance, structuring your content, or your transformational IP, building your central platform, creating connection that is strategic and designing intentional commercialization. So core resonance, content, central platform, connection, commercialization, five C's. As you listen to this podcast, you'll develop a clear roadmap for turning your expertise into influence and impact. You'll understand not just what successful thought leaders do, but how they do it, and more importantly, how you can do it too, in a way that feels authentic to who you are and how you naturally show up and communicate. Like we said at the start, your ideas don't need more luck. They don't need more volume. Your ideas need a system, and that's exactly what I'm here to help you build. 08:36 Now, before we wrap up today, I want to give you something special that will help you take immediate action on what we've just action on what we've discussed today, I've created the resonant thought leader starter kit, a practical guide that walks you through the five simple but powerful steps we talked about today to begin building your thought leadership platform. So instead of just throwing more content at you, this kit helps you create that systematic approach to sharing your expertise. You'll learn how to find your authentic voice, how to start to build content, how to create the foundation for that thought leadership platform that can really resonate with your audience. 09:09 So head on over to Macy robison.com that's m, A, C, y, r, O, B, i, s o, n, to download your free starter kit. I want this to be a resource that you can start building momentum with immediately without feeling overwhelmed. Thank you so much for joining me on this first episode of own. Your impact. If you found this valuable, please subscribe so you don't miss our upcoming deep dives into each component of the resonant thought leadership system. Next time, we'll talk about core resonance, how to uncover your authentic voice and natural expression mode so you can connect with your audience without straining or pretending to be someone you're not. Until then, remember, your ideas matter. Your expertise has value. And with the right system, your impact can extend far beyond what you might imagine possible. I'm Macy Robison, and this is own your impact.