Tasha Randle Interview === [00:00:00] Hey there. Two weeks ago on the show, I sat down with Danielle Boronowski and Ben Patton, two other transformational guides. We had a panel with each other. We talked about why the thing that makes us good at the work that we do is the same thing that makes it so hard to describe. And the last week, I talked a little bit about playing music in public, busking, and what you learn when you show up somewhere people are free to walk right past you Today's guest has been living right in the middle of both of those conversations. My guest is Tasha Randle. Tasha spent more than 15 years as a marketing executive, 11 of those at Procter & Gamble, and before that was at Hallmark Cards. In January of 2025, she left Procter & Gamble to go all in on her own business, And over the last year or so, I've gotten to watch and be part of the work that she's been doing first with meeting her through the Book Academy with my client Luvvie Ajayi Jones, and then having her come through the Resonance [00:01:00] Conservatory, I've been able to watch and kind of be alongside as she's repositioned that business and just taken off while running it. Tasha's primary archetype is transformational guide, and she has strategic advisor right behind it. That's the same top two that Danielle has. And if you've listened to episode 84, that panel episode, I think you're going to hear how differently those same two archetypes can show up in two different people. So here's what I want you to listen for. First, the handle. Tasha tells a story about how she introduces herself at networking events and why the description that was maybe more accurate was the exact one that wasn't working. And second, listen for what she's watching when she talks to people. She isn't waiting for someone to tell her the message is good. She's watching for someone to lean in. Here's Tasha Tasha Randle: I'm excited to be here today. I'm Tasha Randle, [00:02:00] and I'm a marketing and brand strategist. A, a lot of people commonly recognize the reality of people being really great and exceptional at what they do, but then struggling with marketing, and that's what I come in and help. I help those people accelerate sales with less hustle by helping make sure that the value of their offer is extremely and obviously clear to the people that they wanna serve Macy Robison: That is so clear, and you're so good at practicing what you preach. And so I would love to start, just to kind of continue that, that intro, is I've heard you say this, I've seen you do this, but wanna ask, what are you able to see or what do you see in a founder's business in the first 10 minutes that they can't see? Tasha Randle: Oftentimes it's really boils down to being able to quickly identify where the value is being lost in translation. One of the biggest symptoms that I've seen that arises over and over again with people who are exceptional at what they do, but then struggle with marketing, is the reality that the founder or the expert [00:03:00] is talking from the solution while the buyer is listening from the problem. And when those dots aren't immediately connected on how the solution solves that buyer's problems, that's where the reality starts to happen that I call the communication disconnect. And there's basically like this gap between what the expert or the founder is qualified and capable to deliver that solves the buyer's pain points or the problem, but it's not obvious. That's where I talk about like when the value is not obvious, sales become harder than they should versus when the value is obvious, sales get easier. And often it lies within that communication disconnect and making sure that the value is extremely clear. Um, some of the ways that I've seen this, I've seen it on really both extremes. So one of the latest epiphanies that came to me lately is the analogy around like people talk about how, "Well, my message isn't quite landing," right? And that made me think about the [00:04:00] analogy of a plane. When you're trying to land a plane, there is a landing strip that the plane comes in on. You don't wanna be too far left or too far right on that landing strip, otherwise you're gonna have problems, right? And so when we talk about solving that communication disconnect and getting people's message to land with their buyers, you need to be in that landing strip, and I've seen extremes on both sides usually in those conversations that I'm having with clients. I've had some instances where people are maybe a little bit too, too, too niche and specific that that being overly nuanced makes it harder for the buyer to see themselves in the problem and solution that the expert is talking about. And then I've seen on the other side where people are too, um, what I call broad and maybe have... like are talking an untethered aspiration of like selling them this big dream, like a dream house, while their current house [00:05:00] is on fire. And it's like, "You're trying to sell a dream house. I'm looking for a fire extinguisher and some people to come help put this fire out in my burning house." And so it- when I talk about untethered aspiration, it's like- being a little bit tone deaf to the very real present reality and pain point that the buyer is facing that like, yes, they may want that aspirational thing that you're talking about, but until their immediate pain is resolved, they're not in the mind space to hear that. And so the, the key is making sure that you're getting on that landing strip of meeting the buyer where they're at, talking about their specific pain points and lived reality in a way that they can see themselves in your message and clearly connect the dots for them on how your solution gives them the relief and the outcome that they're looking for. And figuring out where that is, is what I usually can distinguish pretty early on in the conversations with clients, 'cause I can see whether [00:06:00] they're going too far left or too far right and be able to identify where the value is getting lost in translation Macy Robison: Right, and like bring them back to center so swiftly. Like, I've seen you do that again and again, and just say it in such clear language too, which is truly a gift. I guess I would love to kind of explore next, 'cause when we first met, you were doing something completely different with your business, and you were writing a book, and you were talking about different topics and different things. And I would love to just hear a little bit about, um, what, what that felt like, what you were trying to do then that wasn't working, and maybe what's working a little bit differently now as you've continued to c- reposition yourself. 'Cause you've just unlocked a lot of velocity in terms of understanding your own value and, and pricing for it appropriately and getting it out in front of people that's been really cool to sit back and witness. Um, so where were things before, um, when we first started chatting, and where does it feel like things are different now? [00:07:00] And I would love to relate that to, you know, you being a Transformational Guide and, and then secondarily a Strategic Advisor and what that has felt like and, and taught you about how you show up in those situations. Tasha Randle: Yeah, so from when, when we first met, I was doing executive leadership and career coaching and writing a book to help leaders be better at actually leading because there's a lot of leaders who are in leadership positions that actually don't know how to lead. They know how to run businesses. Um, and that was derived from a lot of my corporate experience. So I spent over 15 years as a marketing executive, most recently at Procter & Gamble, where I spent 11 years of my career, and before that worked at Hallmark Cards. Um, and so like I've been in the trenches of what it looks like to lead a business, and I had experienced the very real tension of like, ooh, not everybody's really a great leader. Um, and I also had personally experienced the, the friction of like, hey, I loved marketing, but I was experiencing some, uh, incongruency or misalignment in my career that I had worked [00:08:00] myself through to be able to actually land, uh, jobs and basically be able to write my career path and get into work that was aligned with my career, like to have work that was really resonant with who I am and how I'm wired. And so that was the genesis of that part of the business, um, that I had went full into once I resigned from P&G in January of 2025. And then throughout that, one of the things that kept coming up, every client that I had when I was doing career coaching and working with executive women in corporate, when we started to work on their short and long-term career goals, like 99% of the women, their long-term career aspiration was always to start their own business or to launch a nonprofit, to go off and do something on their own. Their short-term solve was like, "Hey, I need to slap a Band-Aid on this very real, um, burnout and friction I'm feeling in my career, so now I'm just looking for how do I find the next best corporate job?" But deep down, what I was seeing time and time again it was what [00:09:00] they really wanted was to be able to go fully into the, the vision and the business that God had placed on their heart. And so throughout that, one, I realized I was offering basically a, a band-aid solution, uh, an un-unoptimized product solution to the people that I was... had the most heart to serve. And so that was part of what drove the shift to working with entrepreneurs and business owners, because one of the big things that was stopping them from going full in was not only needing the faith and conviction to do it, but then actually knowing how to grow a business. So they're like, "Hey, I, I have a very clear vision of what this could look like, but I, I don't really know where to start on actually growing a business." And that was something that I've spent my whole career leading and growing businesses and figuring out how to scale and get people to take action and catch people's attention and turn that into action that results in revenue. Um, and so [00:10:00] that was a epiphany for me. And then also, like, unmistakably, there were so many signs that God had had along the way of revealing so many things to me, that he kept bringing the same message in different ways through different forms to show me that, like, when I called you to leave P&G and go all in on this business... Because by the way, I'd started the executive leadership and coach-coaching as a part-time career, um, while at- as like a side hustle while I was at P&G. And when he clearly told me that he wanted me to go all in and leave P&G in 2025, he's like, "I didn't call you to go all in just to pick up where we left off. We're going bigger. We want a more massive ripple effect of the impact that you're called to make." And so it's like, hey, that season was served for helping, you know, leaders in organization and doing career coaching, but now the impact is much on a larger scale of helping entrepreneurs and small business owners be able to communicate their value clearly. Which honestly, one of the things that I [00:11:00] realized of, like, using my own pattern recognition on myself, was at the root of it, the work is actually the same. When I was doing career coaching, it was all about helping make sure that those women clearly understood their value and could articulate it in a way to leadership, to management, to headhunters in a way that allowed them to be able to land the roles and jo- get the job opportunities that fit with how they were uniquely wired and their values and their skill sets and their gifting. Now I'm doing that same thing with entrepreneurs. They are very gifted and talented and have set values of what they want to accomplish, and I'm helping them be able to make sure that they can communicate that message clearly to the marketplace. So instead of communicating it to headhunters or leaders within a corporation, communicate it to the marketplace in a way that it allows them to get the opportunities that they're looking for. And so that's really, like, a clear thread. It's just at a different scale and capacity, [00:12:00] and more deeply tapping into, uh, my extensive marketing career where I've really, like, lived, breathed, and studied buyer behavior, value perception, and business growth Macy Robison: That is so well put, and you're so good at this and, like, putting all this together and turning that needle 'cause even hearing you talk about, the runway and are they too far to the left, are they too far to the right, and, and h- having that in my head listening to you talk through your career journey just now, I know we've talked about this before, but the podcast listener is new to this conversation, but there are so many echoes, and it just getting bigger. And the thing that I love about this plane analogy, too, is regardless of the size of the plane, we're landing on a runway, and communication is vital. I've described being a transformational guide, at least for myself, and I've had other people, I think, agree with this, is it often feels like every person is a one of one, and you have to try to market yourself by trying to extract the lightning in a [00:13:00] bottle that happened in the conversation. And you're just really good at doing that, at articulating that lightning in the bottle that happens in every conversation with you. how do you know you're in the zone of that when you're marketing your own business, as opposed to maybe trying something that doesn't fit? Tasha Randle: Yeah, a couple things I'll say. One thing that, like, glaringly comes to mind that I just can't help but say is the quote that captures it so well is, "It's hard to see the label when you're inside the bottle." And I feel like for a transformational guide especially, that's even more true, where you talk about, like, it feels like a, every conversation is a one of one. Um, and so for transformational guides, it is really hard to be able to, like, identify those patterns oftentimes. It's not impossible, but it is challenging. But broadly, I think it's a human truth that it's hard to see the label when you're inside the bottle. When you are so close to something, what's glaringly obvious [00:14:00] to others may not be as obvious to you or vice versa, because you're looking at it from a different vantage point. So when you're living and breathing in it, recognizing those patterns can be hard because you're, like, just, you're, you're too close. Um, some of the things that have helped, one, that, like, the, the saying that you have constantly comes to my mind about taking your own medicine. Like, if I think about some of the times where it's like, hey, I've had one of those epiphany moments, it was practicing what you talk about on taking your own medicine, actually putting myself in my seat as if I am my own client. Like, a matter of fact, I was having a conversation with my marketing operations coordinator, uh, on Monday, and we were talking through some strategy stuff in the business, and literally I was like, "You're actually gonna hear me kind of almost coaching myself, because I'm gonna talk to myself as if I was my own client, and then I'm need to go back and, like, watch this recording and read the [00:15:00] transcript so I can actually absorb it as the, like, in the client seat." So those are some of the things that I've done practically. I, I have also slowed down to really identify when I'm talking about something or when I'm, um, executing something to evaluate, like, is this the highest leverage work to be done? Because that's usually what I'm focusing on with my clients to make sure that your effort is focused in the right place. Because especially as small business owners, we have limited resources and limited time, and oftentimes we've started these businesses because we wanna build wealth without burnout and to have freedom. But then unintentionally, sometimes we'll get into this space where now we've built cages for ourselves that feel constraining and, uh, will burn us out. And so making sure that we focus on the highest leverage activity is one of the best things we can do, so that's one thing I'll often ask myself. And then in the everyday practice of honing my message, what I've found is getting out and having real conversations with people, [00:16:00] and the best feedback that h- works for me is seeing face-to-face interaction. Because when I say something, there are certain signals that I'm looking for to know if a message has landed. There's usually, like, the body posture of, like, ooh, do they lean in more? Do their lights kind of, like, light up where it's like, hey, there's a, there's a signal in the eyes where it's like, oh, the interest kind of peaks, a little bit of a raise of the eyebrow. Uh, even I've had, you know, the verbal ones that I just had recently in a networking conversation where I'd finished saying something about what I do and the h- articulating the problem and it... Like, she literally blurted out, "That's me." Like, those type of moments are like, "Oh, okay, I've landed on something." And I continually am iterating with my messaging, so, like, there's certain things that I've said that they're True, but then there are certain things that I've found in the reaction and responses that I get that I'm like, "Ooh, that part, I saw the eyes really light up. I need to lead with that in [00:17:00] the upfront rather than saying it on the back end." I know one of the things that I was sharing with you recently in one of our conversations was, I was- I've been doing a lot of in-person, uh, networking and attending events, and at first, one of my earlier iterations that I led with was like, "Oh, I'm a strategic business advisor, and I help people communicate the value of what they do in a way that makes the right people want to buy," which is all true. But what I found is, oftentimes people would be like, they'd be... You could see their brain kind of working like they're trying to connect the dots. And then I had some instances where somebody like at the end was like, "Oh," and then we, after we talked for a little bit, they're like, "Oh, so you're like a marketing consultant." And it's like, uh, like, yes, that is true, but it's not just marketing. I really help with total business growth. Um, but one of the things that I found was when I shifted and started leading with, "I'm a marketing and a brand strategist, and I help people who are good at what they do but struggle with the marketing accelerate sales with less hustle," we get [00:18:00] to that light bulb moment a lot faster. And what I realized is, by talking about it from a marketing and brand strategist perspective instead of saying strategic business, business advisor, I was giving them a handle to hold the message. And what that did is oftentimes how the human brain is working, we're looking for mental associations in terms of the way that we learn new information. Oftentimes, there's like something that is already present that we can anchor into that helps us learn. Prime example, um, we just were in the phase of teaching my five-year-old to tie his shoes, and I think about that, and you're tying his shoes, and what do you say? You're like, "Oh," and you make a bunny ear. You don't say like, "Oh, I loop the, the shoelace like this." You know, you give an associate- oh, a bunny ear. Okay, I know what a bunny ear looks like. Now that makes it easier for him to grasp the concept. That's just a pr- a little small example of like how this happens with our brains. We are always looking for things that are already [00:19:00] pre-wired in our mind, a current mental model to associate things with. And so I realized when I started with marketing and brand strategist, people already understand what marketing is, so that gave them a handle to then hang everything else on that I then said after that. So like now they're no longer kind of trying to process and like, you know, the thoughts that I saw before, it was like they were trying to connect the dots in their mind and were like halfway listening to everything else I said because they hadn't connected the dots. When I now gave them a handle, now they were following along with every word and really absorbing everything else I said thereafter because their brains weren't working overtime trying to figure out like, "What category do I place her in? What does she really do?" And oftentimes I find some people try to go on, like the landing the plane on going too far right or too far left. Some people want to be so differentiated that they resist giving people a familiar handle and wanna be like, "Oh no, that's not what I do," and try to, like, push that away, when actually that's [00:20:00] gonna give them the clarity that they need to like... I've heard somebody say, like, they were getting frustrated when someone tried to say like, "Oh, so do you do, like, EOS implementation?" And they were helping with operations. Like, they wanted to resist saying it. It's like, actually feed into that. Like, "Oh, it's similar to EOS operations, but here's the unique difference." Like, you build on top of it rather than trying to make people understand who you are from a blank slate Macy Robison: Yes. I think that's the piece that you've, like, embodied so well as you've worked with clients and you've implemented into your own me- Like, that ex- such a good example you just gave. Just the name of this archetype, watching for transformation, you're watching for the eyes to light up. You're Like, the face-to-face communication is so critical for me as well, , 'cause those are the things we're looking for. It's not just the polish of the words that we say, Tasha Randle: Угу get that we're paying attention to, 'cause transformation is what matters more than expression. And the transformation piece, I think that's important. [00:21:00] Because that I feel like where you talked about it's not just the packaging of the words that sound good, because I think that's where people get lost, especially with AI. 'Cause AI is good at making pretty words, but then the words don't actually land because it's missing the transformation. Because effective communication is not just the packaging of the words you say, 'cause the words can be true, but the message still not land. It's making sure that you are transferring understanding of the concept, which that's where you get the signal of the body language when you can see the message landing and the understanding landing in people's head by the way that they engage or they react or respond Macy Robison: I love that you double-clicked on that. That's actually... And especially with AI, and people have this push and pull to want to stand out because everything is getting flattened by the machines, it's just honestly, I think, more of an opportunity to lean into type of work that you're doing to say, "No, this is my unique value as a human. Let [00:22:00] me express it in the way that I need to express it." And helping them do that by being that person outside the bottle that's reading the label for them and handing them those words that they can walk people, walk with people, um, toward the value that they're providing. I love that. Well, I would love to know, like, you know, you said a few minutes ago you started out doing career coaching. You're now doing this work that's more marketing and brand. What does the business look like right now? Like, what does it look like from a, you know, a content standpoint? What are you selling? Who's buying? How is it growing? And how is, um, the way that you're showing up and expressing that to the marketplace, um, kind of part of that growth? Tasha Randle: Yeah. So my core offer is an intensive that I provide where we go deep one-to-one on the client's business, which is, I feel like, extremely valuable because oftentimes where they're at, where they're-- when they're looking for additional growth in their business, but not seeing the clear path to get there, rather than having, you know, the [00:23:00] group format where it's like they're trying to decipher it with everybody else or having short 15-minute windows that focus on their business. I find that they get high value out of that deep intensive, where we spend two hours just focusing on their unique business and making sure that the foundation is solid. Because you can build an amazing house and a, a beautiful business, but if the foundation has cracks, everything becomes much harder to upkeep, right? And so that's where then you get to the burnout when you're trying to build and grow your business, or you get to the frustrati-frustrating moments where you're like, "I'm putting in a lot of effort," but the results aren't matching. And so we really-- ev- all clients start with that intensive because we get really deep and make sure that that marketing and brand strategy is solid. So we work on their unique, uh, strategic positioning, identify their unique selling proposition, make sure that we're very clear on the outcomes that their ideal buyers want, not just the features and the benefits and all the widgets in between, [00:24:00] and make sure that we have a really sound understanding of who the buyer is, well beyond demographics, but really getting into the psychographics. What's their lived reality? And really paint that picture to make sure that there's a really strong foundation. And then after that, um, there is an opportunity to work together in, uh, a strategic advisory partnership to continue to have my, uh, strategic thought partnership along the way and an advisory and counsel on the go-to-market execution of the, of the work. So it's like, okay, now that you have a foundation, we have to get out in market and test some things. So it's like even with my own messaging, I started off with a solid foundation, but it wasn't until I actually got out there face-to-face with people and tested it in market that I then had some data to refine, understand what's working, what's not. Every business everywhere that is actually successful doesn't just build a strategy and go execute it without ever going back to look and revisit at the strategy, right? You always have to have a starting foundation, [00:25:00] but then when you go out to market and execution, you gotta collect the data, understand what's working, what's not, and make adjustments and pivots along the way. And so I offer that as an opportunity to go along with clients through that go-to-market execution, where you're getting data back and you're gathering it, different decisions, different, um, opportunities come up. And having somebody outside the bottle to read the label for you to help point and see the things that you can't see is highly valuable because I can help someone build the best strategy in the world- But if they, when they go to execute it, s- start to either not stay consistent or start to veer off track of that landing strip, it's, it's not gonna work. I can't guarantee that you're gonna actually get results even though we started with a strong foundation, because the execution is essential, right? Um Macy Robison: the thing I love about the rigor that you bring to the work that you do, 'cause yes, like so good at, at being the label reader, but all of your lived experience at P&G, at [00:26:00] Hallmark, you really can't survive selling for as long as both of those companies have to consumers without looking at what's actually working and, and bringing the data to that. And I think there's just something, there's really interesting hybrid of businesses we have right now, where we've got people who are the face of their business, and then they've got an actual business entity or a product they're trying to sell. And the messaging matters, 'cause we want human-human connection, but you also bring the business rigor to that too and can guide people through that at a really expert level. Um, and I love that that's the both parts of your, of your business, and one thing that makes you really unique. But what were you, what were you just about to say? Tasha Randle: Oh, that, that you're, the... I was letting you talk, but yeah, so that's a big piece that I offer and having the strategic rigor, and this is where, um, I fall in trap too, and I see many entrepreneurs do the same, is especially transformational guides, um, and people, any- really anybody who's an expert in their field, we [00:27:00] often so bad wanna give all the nuance to the work that we do, right? Because, because as the expert, it's like, ooh, but this detail and this nuance is important, and I wanna be super factual and make sure that they fully understand the breadth of everything, and that is great, like, a great sign of somebody who operates in integrity. There's a place for everything because sometimes we actually do people a disservice when we get too much in the nuance, we end up losing them. And so, like, everything that you just talked about, 100% true, which is why I was like, strategic business advisor, that's the best way to talk about what I do because it's not just messaging that I focused on or marketing. Like, it's really about total growth of the business. And so I was like, I wanted to capture all of that nuance, and so I'm like, oh, strategic business advisor captures that so much better. But then I realized, while, yes, it captured the nuance better, it didn't help me land the plane with the people that I'm trying to serve. And so I [00:28:00] had to d- to, like, take a step back and actually meet people where they're at. Let me meet them at the front door of, "Hey, your existing pain point right now is you know that your message isn't landing and that the value that you offer isn't as obvious as it needs to be." Like, or even if I meet you even closer, it's, "Hey, you know you're really good at what you do, but you struggle with marketing." Like, let me meet you there, and once I've met you there at the front door, then we can walk together, and I can guide you along all the other things that I'm able to help you with. But if I try to sell you all the nuance and meet you, you know, 10 miles ahead, we're never gonna connect, and you're not gonna get it. You're gonna keep going, right? And so, like, that's a, that's a perfect example of me walking myself through this own journey of like, hey, sometimes we have to, have to set the nuance aside to be able to meet people where they're at. Because as experts, we have so many years [00:29:00] of knowledge and expertise that now is ingrained into, like, basic assumptions that we have, where it's obvious to us. But for the people that don't have all that lived experience and years of work into it, the things that are obvious to us aren't obvious to them. And so to try to talk about all that nuance, we're, like, talking past them. We're talking, like, over their heads rather than actually speaking and having a conversation with them. Macy Robison: I love that and I, you know, you're, you're so uniquely good at meeting people where they are and giving them the value so that... 'Cause if you're not selling something, like, all of the other things that you can bring to the table don't work anyway. So that you had the discipline to say, "Oh, wait a second. Let me use, let me take my own medicine here," Tasha Randle: Exactly Macy Robison: that I'm out-thinking them and out-nuancing them. And even the way you just described that journey, it made me think of The Wizard of Oz. Like, they know they're going to the Emerald City, but we're not talking about the Emerald City yet. We're following the yellow brick [00:30:00] road, and the phases of what you do kinda feel that way. Like, we're gonna follow the yellow brick road, and then we're gonna get to the Emerald City, but then we've gotta go inside the Emerald City, and there's more to do in there. Like, we gotta get you spruced up. You gotta meet the Wizard. There's a lot of other things that have to happen, but we're not even through that gate yet, and you're just so uniquely good at, um... A- and I know it's a work- it's always a work in progress for everybody, but I think the thing that is so fun about watching your business and how it's grown, especially over the last six to nine months, is you've applied that filter and applied that correction and rigor to your own business of, like, would I coach myself? How would I embody this? Tasha Randle: Угу Macy Robison: What do I need to adjust so that I can better walk my talk? And you've just done it, and it's been really awesome, Tasha Randle: Yeah Macy Robison: actually, would love to have you even share a situation where, um, you kind of did earlier, but, like, a specific marketing situation where you're like, "I was doing this it wasn't working." You kind of looked at it [00:31:00] and talked about it in terms of how you introduce yourself, but marketing tactics and, and that's kind of the thing that people copy and paste most often. Would love to hear about maybe something you did to grow your own business as a marketing tactic that you realized, like, "Nope, this isn't working," and what are you doing now instead? Tasha Randle: Yeah. So I felt, felt trapped to the, the cult of do more. The like, as I was shifting from corporate to now figuring out how to grow a business and really in the online business space, um, all the, all the advice, all the gurus is like, "Post more content." Like, "If things aren't working, just post more." And I felt trapped to that, where I was posting two times a day on Instagram and TikTok and, um, really just like trying to push out more content as if that was going to be the thing that grew my business. Um, and when I slowed down and really realized [00:32:00] where leads were actually coming from, where my clients were converting from, where I had the, um, best return on investment, it was really in live conversations. It was not in the amount of times that I posted on social, social media. Now, to be clear, there is a need for visibility. Like, you- people can't buy what they aren't aware of. You have to have awareness, but we also have to realize that there are more than one, more than one way to get awareness. And especially as transformational guides, where it's the live conversations with people, being in the room with someone that makes the difference. There's a certain magnetism that comes from that. I found being in online communities where I'm in live virtual rooms talking to people directly, hearing what their pain points are, recog- using my gift of recognizing patterns to be able to add real value in those rooms, or being at in-person networking [00:33:00] events. Those were the things that really became the things that grew my business and where I saw clients consistently come from, not from the random social media post. Um, not to say, like, that's null and void, but that helped me refocus my time on where do I spend my time or, you know, the other place that I'm doubling down on learning is on YouTube because what I found is the, the thread of what, um, becomes magnetic for clients is to be able to actually help facilitate those aha moments or helping people see things differently and, uh, have a different vantage point on pathways to grow their business that they didn't have before. That happens in live conversations. I can also do that through video con- longer form video content where I am helping give real life examples and help teach people those things that give those ahas and give them those insights, where it [00:34:00] doesn't require me to show up in person. But, like, the 30-second reels and stuff, it really doesn't leave room for those aha moments and the teaching that, like, me as a transformational guide is best at Macy Robison: I love that. And you're using those kind of decision-making techniques about how to leverage your time and give people the best p- opportunity to, to connect with you and learn from you and learn to trust you without you having to be there. And I just wanna double-click on that, 'cause if you're a transformational guide and you're listening to this and you're like, " But I can't scale a one-on-one conversation," but you can get in person with people, and you can prioritize different things that are gonna work better. And then when those things are working, if you wanna add some stuff like, I don't know, a TikTok dance or two, you can, if that aligns with how you wanna show up. Tasha Randle: And podcast guesting, so live conversations. It's like, it's a, it's a live conversation that allows multiple people to be like a fly on the wall hearing what that discussion is. So it, it's a way to scale the one-to-one. We're having a [00:35:00] one-to-one conversation that many people can listen to at any time for years on end, as long as this podcast interview is posted Macy Robison: forever. It's gonna be around forever. It's, we don't know. Who knows? , But I, I guess I would love to, , first of all, just let people know, like, where they can find you if they're listening to you, not only your kind of things you've learned about how to structure your business because of this way to communicate with this archetype of transformational guide, if they're resonating with that, and then hearing you talk about, like, "I would love to sit with her one-on-one and find out about how to the value that I have," how do people find you? What should they download first in terms of getting an opportunity to sit with you one-on-one? Tasha Randle: Yeah. One of the things that I'd say is high value to download is the five signs your value may be getting lost in translation, 'cause the first step of anything is awareness. Like, we have to really know, like, w- uh, is, is our value actually landing? Are we landing that plane? And I've [00:36:00] created a free audio guide, 13-minute audio guide that you can listen to on the go wherever you're at, making it easy for you to consume the information, and you can get that at tasharandle.com/macy. I have created a special link for the Own Your Impact audience, and so you can go to Tasha Randle, and it's spelled R-A-N-D-L-E .com/macy and grab that audio guide. It will give you, like I said, the, the things that you probably aren't even realizing, um, and help you see the things that you can't see. , And then if you want to, , be made aware of the next masterclass that I host, so I'm launching a series of different masterclasses. The first one that I'll focus on is how to accelerate sales with less hustle. And if you want to be notified for the next session of that, you can also go to tasharandle.com/masterclass Macy Robison: I love it. [00:37:00] Love that you did that. We'll make sure those links are in the show notes so people can connect to you. But just wanna finish up our time today, , with a question around, you know, if someone has taken the assessment, if there's another transformational guide listening, and they've listened to you talk through your journey, someone whose gift shows up in conversation, who maybe they've been posting everywhere and trying to get louder, and they're wondering what's wrong with them, what would you say to them? What would you say to Tasha a couple years ago about what to do differently or what to do next? Tasha Randle: The highest leverage thing you can ever do is make sure that your value is clear and obvious. And before you go trying to amplify visibility, make sure the value is crystal clear. A perfect example that I can give of this is, like, if you can picture... Close your eyes with me and picture standing on a stack of different platforms. Each platform is a different social media platform. It's like, oh, I got YouTube, I got, uh, Instagram, LinkedIn, and, oh, like a, I maybe need to launch [00:38:00] a sub-sub stack now and a YouTube channel. I don't care how many s- platforms you end up standing on, you can be there shouting in a megaphone, reaching 10,000 people with a message, getting all the visibility in the world. But imagine those people grayed out, zoned out. Just because you get your message in front of them, it doesn't mean it's gonna move your business. But now imagine sitting at a small table with a handful of people around it, but all of them are lit up with LinkedIn with the light bulbs going off. That's the difference of when your message lands, and that's the part that drives revenue in your business. So make sure that the value is so clear that the light bulbs go off, that people lean in. And don't burn yourself off chasing visibility without fir- first making sure your message is clear. Prime example, if we put it into the e- the reality of the time that I spent growing multi-billion dollar brands on, [00:39:00] uh, like Tide, was oftentimes when you get to be, um... When you get out there and you start growing a business or a brand, there's so much value potential in just innovating on your message first. So at P&G, we called it commercial innovation, where we didn't touch the product, we didn't change anything about the formula, we just got better on communicating our value to the people that we wanted to reach and take a desired action. And doing that alone, of commercial innovation, making sure our value was crystal clear for the people that we wanted to serve, drove multi-million dollars in new revenue year after year. And that's what I hope and wish that a lot of small business owners understand, is before you launch the next offer, before you go look for the next social media platform to get m- visibility, make sure you're not leaving money on the table with making sure that your value is obvious and as clear as possible for the people that you want to take a desired action. Macy Robison: Perfect thank you so much, Tasha Tasha Randle: [00:40:00] Thank you for having me on, Macy In our panel a couple weeks ago, Ben and Danielle and I kept coming back to the same problem. The transformation happens in the conversation, and it's really hard to describe to someone who wasn't there. Here are three things I would take with you, whether you've got a transformational guide archetype at the top of your stack or not. First, try to give people a handle. When Tasha introduced herself as a strategic business advisor, it was true, and people spent the rest of the conversation trying to figure out what category to put her in. When she started meeting people where they were curious, where they could understand, she started calling herself a marketing and brand strategist, and people understood what marketing was, so they had something to hang everything else on and continue the conversation. So if someone says, "Oh, you do something like EOS?" Her advice is to build on that instead of pushing it away. The nuance of what you actually do is still true, it just isn't always where you have to meet people. You can [00:41:00] get them there through relationship and teaching and spending some time in conversation with them. But you lose the opportunity to have the conversation if you confuse them right away. Second, let people's faces tell you what's working. Tasha watches for the lean in, the eyebrows going up, the eyes lighting up. I do, too. Like when she described the problem she solved to a woman at a networking event, and that woman blurted out, "That's me." When a part of a message like that gets reaction, you pay attention. You move it to the front. And in last week's busking episode, those are the people who are stopping and listening. They're free to walk away, but they're giving you their attention. Note that. Pay attention to that. Third, you wanna get clear before you get loud. Tasha was posting twice a day on Instagram and TikTok because that's what everybody told her to do. When she slowed down and we were talking about where her clients actually came from, it was in live conversations. And the picture she painted at the very end is the one I want you to hold onto. Like she said, you can stand on a stack of platforms with [00:42:00] megaphones in front of 10,000 people who zoned out, or you can sit at a small table where every person has a light bulb going off. At Procter & Gamble, they had a name for this, this commercial innovation. They didn't touch the formula that made the product the right product. They got clear on the value of that product, and it drove millions of dollars in new revenue year after year If you wanna find out where your own value might be getting lost in translation, Tasha made a 13-minute audio guide for our audience. You can get it at tasharandle.com/macy. That's R-A-N-D-L-E for her last name. And if you wanna hear about her next masterclass, you can go to tasharandle.com/masterclass. And if you still aren't quite sure where to begin in terms of knowing how you communicate, how you guide that transformation in others with your archetype, would love to have you take the archetype assessment. Go to macyrobison.com/quiz in the show [00:43:00] notes